History repeats itself.
The long-forgotten, iconic trends of the early 2000s are back once again and Gen Z consumers are loving it, to say the least.
Today’s generation doesn’t care much for expensive stones or gold. Instead, Gen Z’s favorite celebrities like Olivia Rodrigo, Dua Lipa, and Pete Davidson prefer handmade jewelry pieces like beaded anklets, bracelets, necklaces, and the trend is here to stay.
Referred to as, ‘’nostalgia’’ the rising trend of Y2K fashion is gaining immense popularity among Gen Z, because they want to relive the early 2000s' fashion trends, which they were too young to experience!